At PeopleClick, the Digital Marketing course is designed to equip professionals with the strategic & technical skills required to thrive in the digital landscape. It is ideal for marketers, entrepreneurs, and career switchers; the course prepares participants for in-demand roles in a rapidly evolving, high-growth sector.
Certification Sample
Training Techniques
Salary Trends & Industrial Growth
In this world, digital marketing is experiencing rapid growth both globally and in India, driven by increasing digital ad spend and widespread adoption of AI and automation.Upgrade your Skills in SEO, performance marketing, analytics, and AI tools are in high demand, offering faster career growth and higher pay. Expertise in AI marketing, data analytics, automation, and performance marketing commands premium salaries. Certifications from recognized platforms further enhance earning potential and career growth.
Skills covered
In a leading world, we are covering many of the course contents which are related to the advanced techniques and AI automation tools.
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- CRM & Lead Generation
- AI Automation Tools
Industry Relevant Tools
Course Description
We at People Click learning have introduced Artificial Intelligence in Digital Marketing meaningfully. It has two components: a series of lectures on Generative AI, and practical experience on prompt writing for 50+ AI tools, Our AI in Digital Marketing has the main objective that was to equip the students not only with skills to use cutting-edge AI tools as aids to improve efficiency or reduce mechanical work, but also to impart knowledge to understand AI and look at it through an informed, critical lens.
Multimedia Content Creation
Students are trained to become fully integrated, digital-savvy multimedia content creators who can deliver the same digital content across different platforms, text, digital, graphics, and audio-video, so that they can fit seamlessly into the emerging media ecology of convergence.
Mastery in Google Marketing Platforms
Students will learn Google’s full marketing suite from Ads and Analytics to Search and Shopping, and gain complete command over Google Ads, SEO, Analytics, and business tools to drive traffic and conversions. Also, Learn how to plan, launch, and optimize campaigns using Google Ads, and become fluent in Google’s tools to track, target, and convert customers across platforms.
Mastery in Social Media Marketing Platforms
In today’s scroll-happy, story-driven world, social media marketing isn’t just about posting, it’s about making an impact. It’s the art of sparking conversations, building loyal communities, and putting brands right where they belong in the spotlight. This immersive course takes you beyond the basics, giving you command over powerful platforms like Meta (Facebook & Instagram Ads), LinkedIn, X (formerly Twitter), and Snapchat. You’ll master the science of smart targeting, the strategy of brand positioning, and the creative edge of performance marketing all in one power-packed journey.
Search Engine Optimization with AI-Powered Expertise
This hands-on course is built for marketers, freelancers, and business owners ready to rise in search rankings. Learn to master on-page SEO, link building, and content strategy, powered by 20+ cutting-edge AI tools designed to make Google love your site.
Entrepreneurship
In this module, students learn ideation and brainstorming, develop persuasive pitches, and convert an idea into a viable business plan.
Course Curriculam
Module 1: Foundations of Digital Marketing
- Introduction to Digital Marketing
- Understanding Digital Consumers
- Marketing Funnels & Customer Journey
- Website Planning & Structure
Module 2: Search Engine Optimization
- Keyword Research & Competitive Analysis
- On-Page & Technical SEO
- Off-Page SEO & Link Building
- 20+ AI SEO Tools: RankMath, SEMrush AI, Frase.io etc.
- Live SEO Project
Module 3: Search Engine Marketing
- Google Search, Display & Video Campaigns
- Keyword Match Types & Bidding Strategies
- Conversion Tracking & Remarketing
- AI Automation with Google Ads Scripts
- Hands-on Google Ads Certification Prep
Module 4: Social Media Marketing
- Meta Ads (Facebook & Instagram Campaigns)
- LinkedIn Ads, X (Twitter), and Snapchat Marketing
- Brand Positioning & Performance Marketing
- Ai Tools: Predis.ai, Brandmark.io, Canva AI, VidIQ
- Live Campaign Setup + Analytics
Module 5: Content Marketing & AI Content Creation
- Storytelling & Content Strategy
- Blog Writing & SEO Copywriting
- Video Editing & Graphic design using AI
- AI Tools: ChatGPT, Murf.ai, Fliki.ai, Simplified, Wepik, Vidnoz,ai
- Shorthand & Immersive Infographics Creation
Module 6: CRM & Marketing Automation
- CRM Basics: Lead Management & Nurturing
- AI-Powered Automation in CRM
- Tools: HubSpot, Zoho CRM, Salesforce AI
- Workflow Automation & Chatbots
- Real-time CRM Integration Project
Module 7: AI in Digital Marketing
- Introduction to AI & Prompt Engineering
- AI for Data Analysis & Campaign Optimization
- Deep Dive into MidJourney, DALL-E, Gamma.ai, Slides GPT
- Copilot, QuillBot, Grammarly & Freepik For Creative Content
- Real-world Case Studies & Best Practices
Module 8: Analytics & Reporting
- Google Analytics (GA4)
- Meta Business Suite & LinkedIn Insights
- AI for Analytics & Automated Reporting
- Infogram & Visual Dashboards
Module 9: Capstone Projects & Certifications
- SEO Campaign + Social Media Ad Campaign
- Google Ads Live Project
- AI tools Project: Content Creation + CRM Automation
- Get Certified: Google, Meta, LinkedIn + PeopleClick Certification
Program Highlights
- 50+ AI Tools Mastery
- 100% Practical Sessions
- Industry Projects & Case Studies
- Certification Assistance (Google, Meta, LinkedIn)
- Career Support & Job Assistance.
Our Progress
Consultation
